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Advertising Age Article Abstract

Ad Age Digital A-List: Windows Phone

Outside-the-Box Software Offers a More Proactive User Experience -- Trouble Is, Users Aren't Seeking Out the Experience

Published: February 27, 2012

Microsoft didn't set out to make mobile software that looked dramatically different from Android or iPhone. But that's what happened when the it unwrapped all the content buried in apps. ...

Full Article Word count: 402

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