You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract To the Status of Car, House and Job, Add Twitter Followers Status Is Increasingly Defined by Virtual Measures. Will This Change Marketing? By Marcus Fischer, Published on February 29, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.