You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Spam Looks to Get Social With New Character 'Sir Can-A-Lot' Debuts as Canned Meat Celebrates 75th Year By E.J. Schultz, Published on February 28, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.