You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Pat Buchanan Firing Is a Seize-the-Moment Opportunity for Multicultural Marketers Pundit's MSNBC Ousting Should Push Industry to Boldly Take the Lead By David Morse, Published on March 01, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.