You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Watch The Guardian's Brilliant TV Spot Dissecting the Social-Media-Powered News Cycle One of the World's Great Newspapers Covers Controversy Around The Big Bad Wolf (No, Not Rupert Murdoch, at Least This Time) By Simon Dumenco, Published on March 01, 2012 4 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.