You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Kirstie Alley Has New Role as Poise Light Bladder Leakage Fairy 'Cheers' Actress Takes Over for Whoopi Goldberg in TV Campaign By Jack Neff, Published on March 01, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.