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Advertising Age Article Abstract

Facebook Warns Brands that Scale in Social Won't Come for Free

To Reach a Sizable Share of Your Fan Base, You'll Need Some Paid 'Stories'

Published: March 05, 2012

Facebook is asking marketers to double down on their investment in advertising and content in return for an assurance that they'll reach a sizable share of the fan base they've been growing for years. ...

Full Article Word count: 773

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