You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why Influencer Marketing Isn't About the 'Influencers' Forget About Klout Scores; True Influence Depends on Who You're Speaking to By Brandon Evans, Published on March 06, 2012 17 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.