You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Advertisers Say What We're All Thinking: Social-Media Spending Is Going to Explode If You're Selling Social, the Doors Are Open and Checkbooks Are Out By Jason Del Rey, Published on March 06, 2012 15 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.