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Advertising Age Article Abstract

It's New Media, But You Can Measure ROI Using Old Tools

Time-Trusted Tests Can Isolate the Effect of All the 'Likes' And Other Consumer Engagement

Published: March 08, 2012

Correlating social media to sales and revenue in consumer products isn't easy, but measurement practices proven over decades for TV and radio can do the job. ...

Full Article Word count: 861

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