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Advertising Age Article Abstract

In First U.K. Twitter Ruling, Mars' Use of Celebrity Tweets Is OK

Despite Consumer Complaints, ASA Says It Was Clear Enough Messages Were Advertising Snickers

Published: March 07, 2012

Mars has escaped censorship by the U.K.'s Advertising Standards Authority, despite complaints from consumers about a series of unlabeled promotional tweets for its Snickers bar. ...

Full Article Word count: 621

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