You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract TV Power NBC Universal Joins Web Video 'Upfront' Owner of TV Networks to Display Digital Content Alongside YouTube, Yahoo and Hulu By Michael Learmonth, Published on March 08, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.