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Advertising Age Article Abstract

Segregation in Aisle Seven: Big-Box Stores Relegate Black Hair Products to the Rear

Retailers Missing A Great Opportunity to Generate Millions in Sales, And There's No Excuse

Published: March 13, 2012

In mostly black communities, big-box stores carry few hair-care products for blacks, and they are typically segregated in an "ethnic" section. ...

Full Article Word count: 875

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