You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Repositioning 'Positioning': Connect With Consumers With a Visual Hammer, Not Verbal Nails Laura Ries Uncovers the 'Weakness' in Her Father Al's Famed Theory on Positioning By Laura Ries, Published on March 12, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.