You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Chipotle Bucks Fast-Food Convention While It Still Can Chain May Eschew Agency Partners and Frequent Campaigns, But That Didn't Stop It From Making a Big Splash During the Grammys By Maureen Morrison, Published on March 12, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.