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Advertising Age Article Abstract

Behind the Birth of a Sports-Media Bet for the YouTube Era

SB Nation Rolls Out Original Programming in One of Video Site's Bold Premium Content Plays

Published: March 12, 2012

SB Nation's network of 300 sports blogs and main site reached about 11 million unique visitors in January. With that audience behind it, SB Nation is making a strong push into original video programming. ...

Full Article Word count: 987

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