You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Behind the Birth of a Sports-Media Bet for the YouTube Era SB Nation Rolls Out Original Programming in One of Video Site's Bold Premium Content Plays By Jason Del Rey, Published on March 12, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.