You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract What Does It Say About Brands When @Chrisbrown Is Bigger On Twitter Than Nike? Celebrity and Conflict Are Trump Cards In Social. So, What's A Brand to Do? By Chris Copeland, Published on March 12, 2012 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.