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Advertising Age Article Abstract

What Top Brands, From Amex to Warby Parker, Are Doing at SXSW

Chevrolet, PepsiCo, Kraft on What They're Planning and Why They're There

Published: March 12, 2012

Like it or not, marketers are now part of the fabric of SXSW. Here's a roundup of some brands you'll find at the festival and what they have planned. ...

Full Article Word count: 759

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