You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Pepsi Next Rolls National With Tagline 'Drink It to Believe It'

Soft-Drink Maker Thinks It Has the Right One in Segment Where Several Have Failed

By Natalie Zmuda, Published on March 13, 2012 11

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.