You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Pepsi Next Rolls National With Tagline 'Drink It to Believe It' Soft-Drink Maker Thinks It Has the Right One in Segment Where Several Have Failed By Natalie Zmuda, Published on March 13, 2012 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.