You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Breaking Free From the Page-View, Display-Ad Prison Ad Dollars Will Be Driven Much More Effectively With Messages That Match People's Activities By Eric Farkas, Published on March 13, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.