You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Who Is a Coward When It Comes to Race? 'Mad Men' Writers or Ad Industry? Tanner Colby Argues Show Has Dealt Realistically With Subject By Ken Wheaton, Published on March 14, 2012 11 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.