You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Nickelodeon Pitches Twice the New Programming Hours Amid Ratings Decline Network Developing Projects for Brit Boy Band One Direction, 'X Factor' Singer Rachel Crow By Jeanine Poggi, Published on March 15, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.