You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Aspire to Be a Retail CMO? Diversify Your Skill Set Kmart, Target Are on the Hunt for Execs Who Are Not Only Fluent in a Variety of Media But Are Data Driven and Tech Savvy By Natalie Zmuda, Published on March 19, 2012 1 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.