You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

Why Kmart Lost the Attention of Discount Shoppers

In a World Where Rivals Can Match or Exceed Its Price Promise, Kmart's Brand Meaning Has Lost Its Relevance

By E.J. Schultz, Published on March 19, 2012 8

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.