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Advertising Age Article Abstract

AOL Tries Another Foray Into Ad Tech With DSP to Compete With Google, Startups

More Real-Time Bidding For the Portal's Advertisers

Published: March 19, 2012

AOL was once a power in ad technology, but was overtaken by Google and a host of startups as it focused on transforming itself into an ad-supported media company. ...

Full Article Word count: 469

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