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Advertising Age Article Abstract

Coke's 'Happiness Refill' Dispenses Internet Access in Brazil

Young Cellphone Users Without Data Plans Download Online Credits and Coca-Cola Browser Created by Ogilvy

Published: March 20, 2012

Coca-Cola is turning its beachfront concept store in Rio de Janeiro into a lab for the company's "Happiness Refill" project -- a dispenser that gives young cellphone users data credits to browse the internet. ...

Full Article Word count: 695

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