You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Many a Grateful Widow': New York Life Ads in 'Mad Men' Days and Today Ads Asked Husbands Whether They're Taking Care of Their Wives By Nat Ives, Published on March 22, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.