You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Things to Consider Before Taking Your Ad Tech Startup Global You Need the Right Product, the Right Plan and Lots of Resolve By Adam Lehman, Published on March 23, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.