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Advertising Age Article Abstract

Health-Care Marketing in for Overhaul as Consumer Attitudes Shift

Ad Age Insights Report Suggests Messaging Should Address Cost Concerns, Caregivers

Published: March 26, 2012

A new Ad Age Insights and Modern Healthcare Insights report covers a wide range of topics, including prescription medications, herbal remedies, doctor visits, care-giving responsibilities and how consumers receive messages about those things. ...

Full Article Word count: 1185

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