You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Initiative Taps Traffiq's Nick Pahade as North America CEO Most Surprising Move in Flurry of Changes Since Beaven Departure By Alexandra Bruell, Published on March 26, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.