You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Virality Doesn't Always Translate to Payday From Marilyn Hagerty to Joseph Kony, Notoriety Can Come in a Flash, But There's No Easy Way for the Sites Behind These Viral Subjects to Monetize Them By Matthew Creamer, Published on March 26, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.