You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Is Procter & Gamble Losing Its Edge? As Challenges Mount, Critics Wonder If Doubling Down on Digital is Best Bet for Fending Off Competition By Jack Neff, Published on March 26, 2012 9 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.