You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Terrified of Big Data? Think of It as Growing Pains You Have a "Crush" on Data, but You're Too Awkward to Make the Approach -- You're a Tween By Allie Kline, Published on March 28, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.