You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract The Next Generation of Digital Signs Will Interact With You Beyond Grabbing Attention, New Technologies Will Respond Directly to a Viewer By Marcus Fischer, Published on March 30, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.