x
Advertisement
Scroll to Continue

You’ve read all of your free items this month.

To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Advertising Age Article Abstract

So What if Only 1% of Facebook Fans 'Engage'?

Measuring on Clicks Ignores the True Value of a Fan: Connection and Influence

By Andrew Lipsman, Published on March 30, 2012 12

Want more Access, Content & Connections? Upgrade to Membership.

We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today.

Become a Member

Already a member? Log in.