You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract 'Mass Effect 3' Struggles With Social-Media Furor Over Ending Critics Attack Uninspired Finish, Leading to Quandry: Should EA Bow to Pressure or Defend Game as Art'? By Beth Snyder Bulik, Published on April 02, 2012 10 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.