You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Kraft Marketing VP Dana Anderson Heading to Mondelez Unit After Split Will Join CEO Rosenfeld at New Snack Company By E.J. Schultz, Published on April 03, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.