You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Can Brands Market on Facebook Without Actually Spending Money on Advertising? Many Are Using Free Resources to Build a Presence, but the More of Those That Are Used, the More Ads See Growth By Cotton Delo, Published on April 09, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.