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Advertising Age Article Abstract

Startups Mining Social Data Take On Facebook

AT&T, AmEx, Macy's, Purina Warm Up to Companies Targeting Ads Across the Web

Published: April 09, 2012

A crop of startups mining social data assert that they can go the social network one better by targeting ads across the web, not just inside a black box. ...

Full Article Word count: 848

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