You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Study: Young Consumers Switch Media 27 Times An Hour Survey of 'Digital Natives' Indicates Brands Must Step Up Creative Game to Hold Their Attention By Brian Steinberg, Published on April 09, 2012 5 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.