You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Google Plots Web Domain-Buying Spree Search Giant Among Brands That Say They Plan to Apply for Generic Top-Level Domains By Jason Del Rey, Published on April 09, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.