News

Advertising Age Article Abstract

Why AT&T Is Spending More on Lumia Launch Than It Did on iPhone

Windows Phone Will get $150 Million as Carrier Seeks to Fill the Void Created After Rivals Got Their Hands on Apple's Still-Hot Handset

Published: April 09, 2012

In the coming months, AT&T will kick in as much as $150 million to help launch Nokia's Windows Phone Lumia 900, Ad Age has learned. ...

Full Article Word count: 843

Become an Ad Age Subscriber

Ad Age is committed to providing you with industry news and information you need to succeed. That's why we are pleased to offer our readers 7 free articles and blogs at no charge. You have reached your 8th article. We invite you to subscribe so you can finish this article, and get uninterrupted service and access to special offers.

SUBSCRIBE NOW LOGIN
Corporate Subscriptions or Site Licenses are also available.

For questions, comments or other service issues, please contact our Customer Service Department at 1-313-446-0450.