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Advertising Age Article Abstract

Intermezzo Rouses Drug Category With $100 Million Push

Pharma Industry Gets Much-Needed Boost With Potential Blockbuster Sleep Aid

Published: April 09, 2012

Purdue Pharma is preparing for an event that has recently become rare in pharmaceuticals -- a big-budget blitz for of a potential blockbuster drug. ...

Full Article Word count: 800

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