You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Why 'Advanced' TV Ads Haven't Spawned a Marketing Utopia Despite Technological Innovation, Not A Lot of Progress Has Been Made -- and the Advertising World May Not Be Ready for It, Anyway By Matthew Creamer, Published on April 16, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.