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Advertising Age Article Abstract

Can Social Data Tell You If Your TV Ad Actually Ran?

Bluefin Helps Pepsi, Kraft Link the Shows They Advertise on With Online Chatter About Their Brands

Published: April 16, 2012

Find out why and a number of marketers, including PepsiCo, and a host of media agencies, such as MediaVest, are giving Bluefin Signals Brand Edition a try. ...

Full Article Word count: 884

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