You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract T-Mobile Talks Tough for Its Comeback, Vowing 'No More Mr. Nice Girl' Struggling Carrier Embarks on Big-Budget Rebrand, Makes Over Spokeswoman By Kunur Patel, Published on April 16, 2012 0 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.