You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Gut Check: Data Shouldn't Trump Intuition Why I Followed My Instincts and Revamped a Project Months in the Making By Christa Carone, Published on April 16, 2012 14 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Register Now Already a member? Log in.