You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Tupac's Return Resonates for Advertisers Digital Domain Chief Creative Officer Ed Ulbrich on Bringing the Slain Rapper Back to Life for Coachella By Riley Wilson, Published on April 17, 2012 2 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.