You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Buzzfeed CEO: Social Marketers Need to Tap Emotional Intelligence Buzzfeed Founder and CEO Jonah Peretti Offers Tips for Retooling for Social Era , Published on April 18, 2012 3 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.