You’ve read all of your free items this month. To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in. Advertising Age Article Abstract Are Online Video Ads Wasting Your Time? Consumers Don't Like Being Forced to Do Things, But That's What We're Doing In Video By Bernard Gershon, Published on April 20, 2012 8 Want more Access, Content & Connections? Upgrade to Membership. We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Become a Member Already a member? Log in.